TINY TAPP & CAFE

Tiny Tapp & Cafe uses FanFood’s QR code “scan, order & pay” for table service, and as a result sees higher order volume, larger check sizes and fewer servers needed to manage 25 tables.

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About Tiny Tapp & Cafe

Nestled on Chicago’s scenic Riverwalk, Tiny Tapp & Cafe is a popular spot for exquisite cocktails, gourmet sandwiches, and a wide variety of beers and wines. The location’s 25 riverfront tables make Tiny Tapp a coveted social gathering spot among both Chicagoans and tourists for drinks, live music, and get-togethers from early spring to late fall.

The Challenge: Upgrading A Traditional Restaurant Service Model

Tiny Tapp’s pre-pandemic service model mirrored that of many dine-in restaurants and bars. However, to optimize daily seat turnover rates and combat staffing shortage post-pandemic, Tiny Tapp needed to shake the pain points of a traditional restaurant service model:

  • Understaffing / overstaffing leading to wasteful resource allocation or customer dissatisfaction
  • Long wait time to wave down a server to order-taking or closing a tab
  • Manual and troublesome process for collecting payments and tips

Before reopening in 2021, Tiny Tapp identified FanFood as the ideal contactless, self-service ordering platform that will fasten the service speed, increase the revenue, reduce the staffing need and improve the overall guest experience.

Mobile for dine-in video thumbnail
Tiny Tapp QR code table service step 1

Scan a table-specific QR code to pull up the ordering platform in your web browser.

Tiny Tapp QR code table service step 2

Add items to the cart, adjust quantities, and add special instructions if necessary.

Tiny Tapp QR code table service step 3

Directly pay to send the order to the kitchen. Your order will arrive in no time!

Success in a Snapshot

increase profitability icon

+81%

Average increase in weekly mobile orders. Easier ordering yield 2X more frequent purchases.

schedule order icon

10 minutes

Time it takes to get your order even when it’s crowded. The streamlined system drastically speeds up kitchen and runner operations.

delivery staff icon

-75%

Reduced staffing needs by cutting down 4 servers to 1 food runner per 25 tables.

customer satisfaction

+6%

Larger average order size week over week. Happy customers tend to purchase more!

Boosting Order Volume and Frequency

Through the first six weeks of offering FanFood, Tiny Tapp’s average number of weekly orders grew by +81% week over week. Upon expanding the service to all 25 tables by week two, the weekly order volume jumped immediately by +350%.

Tiny Tapp user flow

From Four Servers to One Runner

Before FanFood, Tiny Tapp needed at least four servers to tend to 25 tables. With FanFood, Tiny Tapp only needs one server to “run” orders for those tables, since the staff no longer needs to take orders or collect card payments anymore. Guests can order, tip and pay at their own pace in this self-service mobile ordering model powered by FanFood.

Maximizing Revenue With Higher Basket Size

As Tiny Tapp entered the summer, the cafe gradually expanded their FanFood menu beyond just drinks. By adding a full food menu, Tiny Tapp’s average order value through FanFood increased by over +34%.

Leveraging Customer Data to Re-market

FanFood makes it possible for locations like Tiny Tapp to re-market to their customer through targeted email, social and SMS marketing. With robust customer purchase and contact data, restaurants can personalize and re-market to their customer base to boost retention, as well as offer targeted digital promo codes to incentivize repeat visits. FanFood’s easy-to-use reporting dashboard also makes it extremely easy to benchmark against key metrics and track success. Possible customer segmentation include order history, time of order, average spend etc. The robust data collection capabilities makes it extremely flexible for restaurants to customize their own marketing programs that best hit their goals.

“Everybody who has a concession stand, even if you are vaguely interested, you need to get hold of FanFood.”

Jeff Harrington, Boster Club President, Owasso Highschool

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“I can't imagine any venue where there are people gathering, not to have FanFood.”

Jon Pickel, Owner + Operator of Tower Drive-In Theater

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“The fans thought this is the greatest thing in the world — that they don't have to get out of their seats and wait in the concession lines.”

Dave Levey, Director of Food & Beverage, Durham Bulls Athletic Park

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“If you don't want big lines or people congregating, mobile ordering is like gold.”

Eddie Mahoney, Manager of Rizzo’s B&I

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“Concession stands are our biggest fundraiser of the year...and FanFood has made it very easy for fans to spend money throughout the game.”

Booster Club Co-Chairs, Vandergrift High School

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“We have a lot of repeat customers...when a fan sees how easy it is to order food on the FanFood app, they will come back and repeat the process.”

Mary Laci Motley, FanFood Runner/Student Entrepreneur UNC Chapel Hill

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