About the Trash Pandas
The Minor League Baseball team is the Double-A affiliate of the Los Angeles Angels, and plays their home games at the Toyota Field — one of the newest venues in MiLB. Opening the 2021 season with a 100% cashless initiative in place, the 7,000-seat facility allows fans to experience easy and contact-free food and drink ordering through FanFood’s online ordering platform.
Simplifying How Suites Meal Packages Are Booked
Suite holders can access the online ordering portal via a URL link, with pre-selected date and suite number.
They can add items to the cart, adjust quantities, and add special instructions if necessary.
Suite holders can directly pay online, and add a tip upon checkout.
For 2021, FanFood’s online pre-ordering Portal is the primary way for Trash Pandas suite holders to book meal packages. Through a single email link, suite holders can browse meal packages and view photos of their options, learn about specific package offerings, and complete their purchase via secure checkout.
“FanFood makes it easy for us to manage meal package orders,” Taylor said. “Suites owners can pay ahead of time for their guests, and the Pre-order Portal takes worrying about their menus and if they’ve been billed entirely off my plate.”
Additional Suites Revenue with Game Day Ordering
For Taylor, the ability to accept game day orders at the suites level has been the most impactful addition FanFood has brought to their venue. In fact, FanFood opened an entirely new revenue stream for them.
“Before FanFood, we had no game day F&B service. Guests had to walk down to the concession stand and bring their order back up,” Taylor said.
With mobile ordering for game day suites F&B, Taylor’s team is driving larger average orders throughout the game. From their opening homestand to their fourth, the Trash Pandas’ average order value has grown by +8.5%, steadily, indicating that groups are ordering more at once.
“Listing menu options with greater quantities has made it easy for us to bring in more revenue, since we have packages built to serve minimums of six, eight or twelve guests,” Taylor said.
Thriving Operationally With Venue-wide Concessions Delivery
New to the Trash Pandas’ game day experience this season is in-seat concessions delivery Fans seated in box and reserved sections throughout the venue can order food and drinks to be brought to them, right from their phone.
Fans scan a seatback QR code to select their seating location, browse the full concessions menu, and pay on their phone via secure checkout. Orders are routed to the kitchen and printed automatically. The FanFood Delivery App enables staff to view exactly what items are included in the order, where the delivery location is, and if the customer made any special requests. Fans track their order’s status right from their smartphone.
“We have heard very good feedback from our fans around in-app order tracking. It carries a similar look to that of Domino’s online ordering or other restaurants, and that familiarity resonates with our fans when ordering for delivery at the game.”
Operationally, the Trash Pandas need only one dedicated staff member to run orders to different seats. The Trash Pandas’ average tip rate exceeds +11% of the base order value, providing extra income that goes back to their staff.
Greater Control Over All Things F&B
With FanFood, the Trash Pandas have benefitted from the platform’s menu customizability. Real time edits enable their team to keep their products in check and maximize guest satisfaction.
Ahead of game day, FanFood’s pre-ordering portal allows Taylor and her team to better predict the amount of staff and inventory they’ll need. On the inventory side, the Trash Pandas have saved money with the ability to toggle on only the items they have, versus maintaining a static PDF.
“What I really like about it is I can easily edit the menus and add more things. We have a pretty large menu, so the ability to toggle items depending on our inventory makes it easier to control the way the game is going,” said Taylor.
For example, you can set an order cap per 15 minutes to control the inflow of orders.
“The fans thought this is the greatest thing in the world — that they don't have to get out of their seats and wait in the concession lines.”
Dave Levey, Director of Food & Beverage, Durham Bulls Athletic ParkRead Success Story
“We have a lot of repeat customers...when a fan sees how easy it is to order food on the FanFood app, they will come back and repeat the process.”
Mary Laci Motley, FanFood Runner/Student Entrepreneur UNC Chapel HillRead Success Story
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