About SLS Brickell Hotel & Residences
Set in the heart of Brickell — downtown Miami’s upscale hotspot — SLS Brickell Hotel & Residences uses FanFood to service both hotel guests and residences in its 450-room building. The first eight floors are devoted to hotel guests with contemporary designs and exquisite settings. Above the hotel is 42 floors of high-design condominiums featuring state-of-the-art amenities. SLS Brickell also offers a limited collection of Penthouse residences on the top four floors, featuring custom gourmet kitchens, spa-inspired bathrooms and panoramic views.
Guests can browse all on-premise F&B by scanning a QR code. No app download needed.
They can add items to the cart, adjust quantities, and add special instructions if necessary.
Guests can directly pay online with card or mobile wallet, and add a tip upon checkout.
According to Sami, FanFood has allowed SLS Brickell to offer “broader reachability” for residents because it “eliminates most of the communication, speeds up the service and the payment process during this time.”
The same reality remains true in 2021, as the economy slowly opens up and hotels seeing more travelers. Staffing remains a big pain point for the hospitality industry as a whole. With self-service QR code ordering, guests can send orders directly to the kitchen from their phone without having to wait on a server.
That translates to lower labor cost, more repeat orders (due to the ease of self ordering), and higher spend per customer.
Higher order volume and spend per customer.
Faster services with the self-service model.
LARGER TIP SIZES
10% increase in tip size week over week.
STRONGER CUSTOMER LOYALTY
More repeat orders due to ease of use.
So far, SLS Brickell has rolled out the app in all of its hotel rooms for in-room dining, poolside services and express pickup at the restaurants. With QR code scanning, guests don’t even need to download an app, and can order directly in any web browser. However, FanFood does come with white-labeling and app integration options for properties that prefer to showcase their own brand, and promote their existing app usage.
“We will continue to work and find easier ways with FanFood down the road to bring more customers, and roll out more user-friendly operations,” Sami said.
The sbe network includes seven hotels in the South Beach area, and according to Kohen, the others are also evaluating the FanFood app for their own usage.
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