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FANFOOD PLAYBOOK

Bringing you the X's and O's of how to run an efficient Gameday and provide the ultimate fan experience.

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  • Isabella Jiao
    Isabella JiaoWritter
    Dec 11, 2020 16 min

    Ep. 74: Next Generation Sports & Entertainment Marketing with John Balkam

    John Balkam, author of 3-Win Sponsorship, joins Rob Cressy to talk about next-generation sports & entertainment marketing.

    Isabella Jiao
    Isabella JiaoWritter
    Dec 5, 2020 17 min

    Ep. 73: Telling Better Stories To Engage Fans with Christopher Aumueller

    Christopher Aumueller, CEO at FanWord, on how to tell better stories to engage fans.

    Isabella Jiao
    Isabella JiaoWritter
    Nov 28, 2020 22 min

    Ep. 72: Rethinking The In-Stadium Experience with Chris Madden

    Chris Madden, Co-Founder at Matchnode, joins Rob Cressy to talk about what the in-stadium experience will look like in the future when fans return.

    Isabella Jiao
    Isabella JiaoWritter
    Nov 20, 2020 20 min

    Ep. 71: Portland Trail Blazers Fan Engagement Mindset with Dewayne Hankins

    Dewayne Hankins, Chief Marketing & Innovation Officer at the Portland Trail Blazers, talks about the mindset for success in social media and fan engagement.

    Isabella Jiao
    Isabella JiaoWritter
    Nov 12, 2020 21 min

    Ep. 70: Sports Trading Card Trends & State Of The Industry with Jason Howarth

    Jason Howarth, Vice President of Marketing at Panini America, talks about the current state of the sports trading card industry and trends he’s seeing.