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  • Isabella Jiao
    Isabella JiaoWritter Apr 18, 2020 22 min read
    Isabella Jiao
    Isabella JiaoWritter
    Apr 18, 2020 22 min

    Ep. 39: How Barstool Sports Engages Fans with Andrew Meeks

    In each episode of The GameDay Playbook presented by FanFood, Rob Cressy discusses how leaders are transforming the sports and live entertainment industry by leveraging technology to enhance the fan experience and operate gameday more efficiently.

    podcast title card - barstool


    Andrew Meeks, Sales Director at Barstool Sports, joins Rob Cressy to talk about how Barstool Sports engages fans and what you can learn from it. How do you build a relationship with your fans and how does that help you connect them to brands you work with? How do you value fan engagement? Why is podcasting such a valuable medium for building relationships and engaging fans? Why are dynamic ad insertions not a good idea? How can you use technology to measure client success? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: www.fanfoodapp.com/request-demo


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    Rob Cressy: (00:04)
    Welcome to the GameDay Playbook presented by FanFood, a discussion around how leaders are transforming the sports and live entertainment industry by leveraging technology to enhance the fan experience and operate game day more efficiently. I'm your host, Rob Cressy. And joining me today is Andrew Meeks, sales director at Barstool Sports. Andrew, great to have you on the show.
    Andrew Meeks: (00:28)
    Great to be here.
    Rob Cressy: (00:30)
    Can you give a quick overview of who you are and what you do?
    Andrew Meeks: (00:34)
    Yeah, so I run a sales region for Barstool and essentially what that means is we partner with a ton of brands, right? Probably three, four years ago when Barstool first started bringing brands into the platform, we partnered with three or four. And as of last year we partnering with almost 300 separate brands. So my role is to go out to find those brands that would work well with our audience and that our audience would be really receptive to and then work to bring them into the platform, whether that be podcast advertising or custom content or anything from one end of the spectrum to the other.
    Rob Cressy: (01:08)
    So what I want to jam with you about is fan engagement because when I look at the landscape, I believe Barstool is number one when it comes to fan engagement. Actually there are metrics that show that in terms of some of the things that I've seen, you guys have built a loyal community and one of the things that separates Barstool from a lot of the other sports media companies out there is the difference between news and aggregation in building a community of fans. Let's talk about the way that publishers can leverage this to help connect the brands with their audience and how you guys do that.
    Andrew Meeks: (01:52)
    Yeah, I mean I think I'll give you just sort of a historical backstory to get us to where we are and why I totally agree with you, right? I mean, I'm a child of the eighties and nineties so when I stayed home from school sick, I would watch the same Sports Center reruns seven, eight, nine times in a row all day long. Right. And you all had your favorite anchors. You couldn't wait until the Kenny Maynes or the Steve Levys came on. But what you find over the course of time, and I'll use ESPN just as one example because they're the preeminent sports property, is that you have sort of this desk separating you from somebody sitting on the other side wearing a very expensive suit talking sports at you. I think Barstool is really different, and I think it's an approach to sports is really what has aggregated this little community is that Barstool is at the same level as our fans. And so when you watch Barstool, when you see the personalities, they look like you and they talk like you and it's the same conversation you would be having with your buddies at a bar. We're just populating that and creating that content all around. And I think that purpose has never changed, right? We are such a mission-driven company to be by the everyman for the everyman or every woman. so that whole thing, regardless of we've brought advertisers in, regardless if we've grown, launched new mediums, have new shows, explored new platforms, we've always maintained that entire core purpose that we will be the sports show or property at the level of our fans. And because of that, our fans have developed this loyalty to us where they feel like they're not listening to us talk. They can talk back at us, they can argue with us, they can share their opinions with us, they can tweet and we'll answer and it's accessible. I think it's relatable and it's digestible and it's current. We're never behind the times. And I think all of those things mean that we're really at the cultural zeitgeist and we're always creating content that our fans will love.
    Rob Cressy: (03:48)
    Yeah. And on the fan engagement side of things, what separates one brand from another, and certainly now we're pretty much, everything is commoditized. Where you can get anything from anywhere at any time is what's going to get you looking forward to hearing back from someone from a brand standpoint. It's the connection and relationship that you can build with the audience in from a marketing side of things, that is the absolute holy grail because for a large majority of digital publishers out there, they've got digital inventory that just says, you know what? We've got this stuff that you can purchase. We will buy on a CPM rate and it is what it is, but it is also very much just an unemotional shouting type thing as opposed to feeling a connection in some sort of way where all of a sudden you say, you know what? We want to align with this because we know that people behind this, they're the audience that we want to engage, have part of our community, and it's really the smarter way to be able to do sales.
    Andrew Meeks: (04:53)
    Yeah, and I think you're astutely correct on all those observations. I think the beauty of what Barstow does from advertising and from a marketing perspective and how we really build those, right? The relationship with our fans and brands is really, you're walking a tight rope all the time because brands want to come in and they're like, we want custom content, or we want these videos. You have to say, listen, we understand what our audience likes. And the brand has to have a level of trust in Barstool that we're going to represent their brand in the best possible way. But at the same time, we're going to create content that is going to be the most impactful, right? It's going to drive the most sales. It's going to drive the most eyeballs, whatever it is, and throwing a banner ad up there, throwing a custom content video where somebody's holding a product in their hand.
    Click meAndrew Meeks: (05:38)
    It's disingenuous. We've seen it a million times. So what we find the best possible route for marketers to join with us is to really say, Hey, we want our brand to go along for the Barstool ride. Whatever. That takes a shape, right? We did something with Nerf maybe six, eight ago, right? And instead of us saying like, here's the new product, we literally built a looked like an old American gladiator style maze throughout the office. We had a Nerf battle between all of our personalities and it was on Instagram stories and it was funny and you could see what was going on behind the scenes. Wow that's a different way to show the product, right? That's what's happening in the reality show that his bar stool, the sports universe, that's far. So we do all of these programs with advertisers and some may want to just be audio-only and we talk and that's their, their KPIs to generate business to their site. We have others that want to show the product in use and we're always thinking about how would we actually use it, how we consume it. And then we bring that into our narrative. And because of that, the stoolies who are, Barstool's legions of fans as we call them stoolies. They are so much more receptive to the brands that support our stool than other brands. And we have metrics along the way for sort of those first to category brands. The allegiance in those is so high the amount of time that Barstool fans spend on our site is exorbitant. The amount of content they share with their friends is ridiculously high. The amount of stuff they're purchasing from our store. So like the way that it all rolls together for us is that we're not just slapping some ads on a page and saying this is a good day. We're really thinking about how our brand and a brand that we work with come together in an inexplicable link and because of that, we work with brands year over year over year.
    Rob Cressy: (07:25)
    And this is a great transition to talk about the value in the community because it's something that takes long-term thinking because a brand can't just all of a sudden say, you know what? We're building a community now and expect that a million people are going to share and feel some sort of way. Because like anything in life, it takes time to build a relationship. It takes time to build that trust and to be able to feel some sort of way. So I think when you talked about that Nerf example, one of the reasons why that works so well is because it's relatable. You can imagine yourself and your friends having a Nerf battle. And I know when I was growing up, we used to have forts and we would turn the couches upside down and we've got our little Nerf guns. So it's something that you can visualize yourself doing, but that is such a rarity when it comes to the brand and marketing and fan engagement world because so many brands just want to say, buy what I'm selling. But if instead, you come from a mindset of, alright, what value can we bring to our community and how can we help facilitate that handshake between the brand and our audience?
    Andrew Meeks: (08:36)
    Yeah, and I think that again, everything that we do, we look at that, right? How is this uplifting our community? How are they enriching their lives with this product, right? We get tons of inbound requests to work with brands and we sit back and say, sure, there is the opportunity that we could just take an IO in and do something and feel good about ourselves. But at the end of the day, the most important IP to us is Barstool, right? Because we've, we've cultivated this relationship with our fans over 17 years. This is not an overnight success story. Most people like have heard about Barstool in the last two or three years. And if any people listening have access to the Barstool gold account to go back and watch the documentary and how this was made. It's fascinating, right? I mean this is a 17-year-old grind, Dave Portnoy and the people who were there originally had no idea that this was really going to work. It really it sort of took off in 2016 with the investment from the Chernin Group and has really blossomed from there. So I think the success stories that we have, I think the probably the best one of the last year for us was a partnership with New Amsterdam vodka. This is really I, this is such a wonderful case study for us because it shows what happens when an audience and a brand really understand the power of what's going to happen. So new Amsterdam is the official vodka of the NHL. And so they, we were talking with them about sponsoring Spittin' Chiclets, which is the largest podcast in hockey for us. They said, well, we already sponsored the NHL, why would we want to do that? And I said, well, the average age of an NHL fan is close to 50. The average age of an NHL fan and Barstool is 28.
    Andrew Meeks: (10:13)
    You need the whole audience. You need the now and the future. So they decided to run an ad. The first podcast ad they ever read was Ryan Whitney reading about his pink Whitney. And he said I like to drink it with Newman's powdered pink lemonade. That was it. That was this whole ad read. This is how I drink my vodka. From there, we had four, five, 6,000 UGC pieces coming in and people mixing their powdered lemonade with their vodka and to the credit of new Amsterdam to be as gutsy and forward-thinking as they were. We went to them and said, there could be something here. They had never created a flavored vodka in the history of their company. They didn't have this. They are indeed it for three to four months. They came back and said, we think we can do this. We put the pink Whitney's on the shelf. It's the Barstool Spittin Chiclets New Amsterdam Pink Whitney we put it on the shelf September 1st of 2019 by December 1st a three month period, we had sold a million bottles. It took Patron eight years to sell a million bottles. We are now the number one flavored vodka, I believe in five States. It's the number three flavored vodka in the entire country. It is now being supported by actual commercials with Paul Bissonnette and Ryan Whitney. It's just a fascinating case study because the fans wanted it and the brand listened to it. And again, maybe it's lightning in a bottle, but it was the Barstool legions on Facebook and Instagram and Twitter saying, give us this thing, we want this thing. We brought it to life and it's just been incredible.
    Rob Cressy: (11:54)
    So I absolutely love that. That's such a phenomenal story. So now let's talk about the value in fan engagement because some of these things where we obviously see the value in the community and when you've got a community you would like to think that there has to be fan engagement with the community because otherwise, you don't have a community because the community says we're in this together. We're talking about it because that's what it is. That's like when you think about your favorite sports teams, I'm from Pittsburgh, so I'm a Steelers fan and I'm a Penguins fan and I live in Chicago so I'm a Bulls fan and a Cubs fan. And as part of the community, you talk about it and it's really the thing that separates the brands who do from the brands who don't. So how do you guys value fan engagement though? We clearly see the results that you can deliver from the community in, from having engaged fans, but how do you guys value it when you're talking to some of these brands?

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    Andrew Meeks: (12:47)
    Yeah. So first of all, we should clarify that you were from Pittsburgh ahead of time. I'm from Cleveland. I don't know if this would have gone ahead of time. It's okay though. I've abandoned most of my Brown's love and everything else from a value perspective, I think it's constantly listening to the fans. I think it's being able to whether that is through social listening tools, whether that's through bringing in fan feedback, whether they choose a generated content, whether that's taking brands on the road to the fans and having experiential or tentpole events, right? We are constantly trying to touch our fans in any way that they're consuming our content. We're constantly evaluating what our value is for our fans. So, you know, we're operating now 36 plus podcasts. We have 26 video shows, we have a Sirius XM channel, we have all these things, right? So we constantly have to not only think about where we're bringing our brands to those fans, but how we are bringing ourselves to those fans. For years, we didn't know if Sirius XM was going to be the right choice. It turned out to be an excellent thing because you're now getting behind the scenes of Barstool. And what that allowed us to do is not only to broadcast the happenings of Barstool all day, but we can take a radio on the road. So we'll take it to the Superbowl for a week, right? And we bring all of our fans to this engagement zone, and they can come to watch us do live radio. There's no separation between us and our fans. I think at the end of the day that's the most critical value proposition that we have is that you're not sitting or you're like, well, where's this studio in some East coast thing that we don't know where it is?
    Andrew Meeks: (14:23)
    Like people come, they're outside of our headquarters, they're taking pictures. We have people come, they shake hands with all of the main characters in the show. Those folks are responding on Twitter. Those people take calls and their shows. I mean it's almost a virtual handshake in a lot of ways that we do and we're also creating I think to have value through the intimate mediums. Right? I think podcasting is probably the most intimate medium there is because you're essentially listening into two people's conversations or three people back and forth and so the value that we can provide by saying, okay, which brands are going to work best in podcasting or video or XM radio or experiential, right? We are constantly looking not only at what is the value to a fan, what is also the value to the brand of having this particular media mixed together with us.
    Andrew Meeks: (15:17)
    And so for us, we're always evaluating, we're listening, we're challenging ourselves to be better. We're looking at shows that aren't performing as well. How can we get them to the top? We're looking at shows that are rocket ships and blowing up. So for us it's not a, we solved it. We are constantly reinventing ourselves, constantly trying to make sure that the fans love us. But at the same time you have to have that, that singular purpose of growing and bringing those fans along for the ride. So you don't want to get mired down too much in the now. So I have to constantly be thinking about what's the value in the future too.
    Rob Cressy: (15:53)
    So I'm glad that you went there. So let's dive a little bit deeper on the content side of the things and the different mediums and channels that the fans can engage with and, or the brands. I think there's a lot of brands out there that may not be as omnichannel as Barstool is. And they say you know what, that's just not for us. We don't, we can't do that. We don't have the time, the resources, the budget, insert, whatever excuse that you may hear, even though I believe that is such a fallacy because the world opens up when all of a sudden you start to realize some of these higher-touch content opportunities like you said with podcasting, it's so beautiful to be able to have this brand heartbeat because I hear about brands that lose their mind over getting 10 seconds of an Instagram story. I'm like, God forbid you to get three minutes to an hour of a podcast with just you and your target audience. So talk a little bit about the power of having multiple different options here from the content side, because I think a lot of people and brands need to hear this in certainly from a, what if they're not doing it right now?
    Andrew Meeks: (17:03)
    Yeah. So I think that's one of our strongest suits, right? Is that, you know, say for example I meet with a brand and they want to come to meet with us and they're like, Hey, our bread and butter for a long time has been digital video. Now, we're exploring the podcasting space. We don't know where to go or hey, somebody told us about e-sports or somebody told us about sports betting or whatever it is. Right? The great thing is that Barstool does it so well across so many channels, so we are now the fifth-largest podcast producer in the country. We continue to grow in that space and our podcasting really has expanded from just sports beyond, I mean the number one podcast in Barstool overall is for women. We have the number one podcast for women in the entire country. No one would believe that unless you walk into a room and give them a pitch on it. I think the really cool thing is that I sit down and I never take what I think is right for an advertiser to the table. My goal is to come in and listen to what they want to accomplish. So I'll sit down with somebody and they say, Hey, we're really used to doing digital video and some display and maybe some social advertising, but we've never gotten into podcasting. And my question is why? they tell me their goals and I say, well, actually what you want to accomplish should and could be done in podcasting. The other really interesting thing about Barstool's approach to the content universe is that everything intertwines with each other. So there are really great companies, right? I'm a huge NPR fan. NPR is the biggest podcasting company in the country right now, but NPR really puts out a great podcast and sort of nothing else with that podcast. Where Barstool, if you look at it, the podcast is sort of the center of the wheel. And coming off of that podcast is social and video and blogs and all these things. So what happens is our content is consumed in a universe. We have a very popular show. The most popular sports podcast in the country is called, Pardon My Take, hosted by big cat and PFT, right? So, Pardon My Take is the podcast, but they also have a social channel, a YouTube channel. You can follow both of those guy's Instagrams, Twitters, all of that stuff. Then they're also appearing at other things. Then they have a merchandise line. Then they come to experiential. Then they host other shows. So as you can see, people are like, I like Big Cat and I follow him. Now they're watching six shows that we have. We're listening to two other radio shows. So for us, the beauty of having this sort of intertwined content universe allows us to really create a lot of stuff at budget, right? So we're not saying, Hey, you got to go all-in on this one digital video. It's like, Hey, maybe we put a lot of the eggs in the podcasting basket and the stuff that you normally would see as digital video. We can make social videos or social cut-ups. I think the other thing that we took a really hard-line stance on before really anyone else is that we will never do dynamic insertions and podcasts. It's been something that the industry has sort of gone for and Erika Nardini, our CEO, who is at AOL before she's been a marketer for a long time, said, I've seen the commoditization of digital banner ads and people have tuned out after years and years. And she said, if we do that to podcasting, we're going to lose the intimacy of the media. And so every single read we have is live read. It's host endorsed, it's baked into the show. We're not slamming a bunch of ad slots, right? Four or five, maybe over an hour, hour and a half show, 60-second reads. And oftentimes they go way longer, right? We'll have a jeans read, somebody is reading about a new jeans manufacturer, and they're like, yeah, I love these. And all of a sudden it's a 20-minute conversation about jeans. You just don't know where it's going to go. I think that's the beauty of how we work with the advertisers that you know, I'll show you a plan on a page, you can look at your CPM, you get all this stuff, but the value of what you're going to get beyond that and the social conversation, the ambient branding, the stuff you cannot even want to buy is going to go, it's going to have a long tail because it's just going to be out there and then people are going to be talking about it. So it's just sort of a snowball, right? It just continues to roll.
    Rob Cressy: (20:55)
    And I love that you mentioned that about podcast advertising because as someone who's a student of the game of all things, marketing, digital advertising and podcasting, the thing that has always driven me nuts was the direct response ads that you hear on virtually every single podcast network all over the place for a mattress or an insurance or whatever, and it's interruptive and you think about it and you're immediately hitting that 15 second, next, next, next. Because it is what it is. It's almost like, listen, we've got to do this to keep the lights on, as opposed to saying, let's be slightly intentional and a little bit more creative and say, alright, how can we tell the story of a mattress? So now all of a sudden we can sell more mattresses by sharing a story of the time in college when you're sleeping on a twin bed and you tried to fit three of your friends who are in town and you're like, man, this bed is crap. If only I had a blah, blah, blah mattress, my life would've been so much better. And the stories that you can tell resonates so much more than use promo code mattress 17 and as I see it, it's a fundamental difference in the way that marketing and advertising should be done. Which goes back to what we talked about at the very beginning. I always like to think about anytime I'm working on a campaign and I think, all right, what would I want to do in this situation? Why do people work with me? Because I'm an expert at marketing to the exact demographic that I am. So if someone's going to try and sell a mattress, I'm not going to be like promote code mattress 17 no, that's not how I relate. So you always want to be adding value because if you were in their shoes, what would you want? Now go create what it is that you want in. I just don't see enough of that in the marketplace because it's a lot easier just to go with the flow and what everybody else is doing. But guess what? That's also why Barstool is different than everybody else because everybody else takes one sort of way. Wherewith Erica's leadership and Portnoy's leadership, they're doing stuff differently in, I always liked different because of different winds.
    Andrew Meeks: (23:17)
    Yeah, and you're absolutely right. I mean like we are inundated with ads, right? I have been on the client-side of the table. I've been in the agency side now as my wife likes to call it the dark side and the publisher side. I have seen it all. I've been on all sides of the table who ads that we produce. I mean, we're working on other campaigns all the time. Right. I have brands that are coming into a show that will tell me, Hey, we've listened to this podcast. We never heard it before, but now that we're going to run with you, we had to go back, listen. And they're like, your ad reads are so entertaining that we're now interested in, I don't know MeUndies or Mugsy Jeans or whatever it is. Because of the way that you guys approach everything and it's like, yeah, you're, you're talking about the product in the way you use it, right?
    Andrew Meeks: (24:00)
    We all wear sunglasses, we all sleep in a bed, we all have boots, like whatever it is. Like these are all relatable things. So talk about them in a way that you're gonna use them or in a funny or humorous way. I think that's the crux of why Barstool is so entertaining and so good is that in a lot of ways it doesn't take itself too seriously. But in the same aspect, people are very serious about their topics, right? These are very smart people who run our who produce our content and our talent. When you look at the, Pardon My Take guys, they are tongue and cheek the entire show, but they have the biggest guests in the country all the time. They had Dr. Anthony Fauci, they've had all the sharks from Shark Tank, they have all these people and they walk in and all the guys, all the people say, I've never been through an interview like that because you know so much about me and my sports or my company. Yet at the same time, this isn't a 60 minute sit down. Right. This is fun and lighthearted and I think that's the perfect blend is that you're getting entertainment and you're getting an education at the same time. And that's sort of where Barstool has found this unbelievable sweet spot. Is that, yeah, this sounds like how I would interview that person. This sounds like the information I want to know, not from some high level but like at my level,


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    Rob Cressy: (25:11)
    Very much so. So the last thing I want to ask you about is defining client success KPIs. So when we've got these digital campaigns that are running on multiple channels, how do you guys track this and where does the use of technology come into all of this?
    Andrew Meeks: (25:28)
    Yeah, this is probably the silver bullet question because if you think about going back a few questions about barstools robust content universe, we really exist in a universe that no other company really does. I mean we do so much that there are times when it's hard for us to find a company that can measure everything we do. I mean we are interviewing tech companies all the time to say, can you measure podcasting and digital video and social and radio and all these things. It's like sometimes watching like wires fray and people's brains, right? So we've almost had to do is kind of segment out measurement by medium type, right? So we have our podcasts companies that we work with. We have our brand video, we have everything together. For us it's, it's always about the best thing that you can do in sales and marketing is seek first to understand them to be understood. So for me it's sitting down at the very beginning and saying at the crux of things, what does that, what is the one thing that keeps you up at night and how can we solve that? Right? Do you want to sell more of XD? You need brand awareness. Do you, okay, now that we've defined those things, what is the measurement that you're comfortable with? I think why people like working with Barstool is a number of reasons, but the biggest one is that we want them to have the measurement in a way that they are used to having it look at the media plans in the way that they are used to buying them versus like us shoving things and saying, hey, figure out this data on the back end. Right? So we'll have brands come to us and say a really important KPI for us is brand lift or brand awareness, right? So we can put studies in place throughout the campaign there and we define all of those upfronts. The questionnaire is all the studies, all those things. Okay. From a podcast perspective, does it measure metrics? A matter of people use your promo redemption code or are you just a pure awareness place? So each step of the process, we're defining what success looks like in that overall category for them and that may change, right? We have brands that'll run maybe a six-month campaign and halfway through they're like, Hey, we're really hitting on this message. We're seeing this particular message. Can we tweak our copy? For sure. We're an incredibly flexible place. We can change the copy on a dime because it's all live read. So we just get new copy points. So for us, it's not about the total success of you know, the campaign in general, that's really important. It's about making sure that that brand understands throughout the entire way that all of the pieces we put in place matter and that they're all hitting and that they're all working for them. If it's not working, we're not going to beat our head against the wall, right? If we're not seeing a lot of lift in podcasts, let's move that over to social inventory or video. But it's about being really smart, being really in tune with your, with your brand counterparts, and asking a lot of questions and saying, Hey, this may be your first time working with us. Let's figure it out together. And then they come back and say, you really care about our business because we do, right? We're not going to take a brand partnership to Barstool's audience if we don't think it's going to be really great for everyone. And then afterward they come back and say, it was unbelievable. Let's do more next year. That's how we can continue to grow. So we're constantly evaluating the campaign and ourselves and the performance and how our audiences reacting. I mean, it's in a circle, man.
    Rob Cressy: (28:36)
    Andrew loved the insight that you gave on all of this. I'm a fan of the way that Barstool builds community does fan engagement. I believe that more brands need to look at Barstool from a model standpoint and say, what can we learn from what they're doing and really be a student of the game of your brand as it continues to grow. Where can everybody connect with you?
    Andrew Meeks: (29:00)
    People can find me on LinkedIn and Instagram, @Andrew_Meeks. I'm out there all the time. Reach out. I'm happy to have a conversation. I'm Chicago based, but we have teams in New York and LA. I mean Barstool is coast to coast, right? So anywhere that a brand or a person wants to chat more about the company, about my story, about what we're doing, happy to always talk, right? I was once given an opportunity to break into this creative, crazy advertising and marketing world and now somebody pays me to work for a company that I'd probably work for free. Don't tell my boss that. I just love Barstool that much that I can't believe I'm working there. So I'd be happy to share my perspective with anyone along the way. So, Rob, it's been great. I really enjoy having the backdrop. I've been looking at all the baseball cards, trying to pick them out from a distance, but really enjoy this conversation. I hope more people from here understand the growth of Barstool. I think there's a lot of perception about what Barstool was. I think once people go back in and say, let's take another look at that, or let's listen to the radio or check out a podcast, they're going to be so pleasantly surprised at how entertained and how educated they are.
    Rob Cressy: (30:03)
    As always, I would love to hear from you about this episode. What I'm curious about are the different content mediums that you are using or you're not using to engage your fans in the community. Give us a little insight into that. Why or why not in what can we do to help? You can hit up FanFod on Twitter, at @fanfoodondemand, on Instagram, @fanfoodapp or on LinkedIn. As always, you can hit me up on all social media platforms at @RobCressy.


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